If you are a user of TikTok, you must have noticed a change, recently added by the social media platform, in the tabs of TikTok. Recently, TikTok announced, through its official Twitter account, that it is rolling out a new “Friends” tag that will replace the “Discover” tab, at its bottom menu.
TikTok is a Chinese-created social media platform that enables its users to create short-form videos which contain music. It is owned by ByteDance which is also a Chinese company. It was released in 2016 and is available in 40 languages. In 2022, TikTok has outshined with 1 billion active users on a monthly basis and is included in the world’s biggest social media platforms.
In recent days, it was reported, some users have encountered a change in the place of their “Discover” tab in the bottom menu of TikTok and seen a “Friends” column instead. While some people are totally unaware of this new feature.
After these reports, TikTok officially declared the news to be true and confirmed the replacement of the “Discover” option with the “Friends” tab. And it also announced that in the following weeks, this replacement will conceal more users.
The Official post of TikTok said that
As they are continuing the celebration of creativity and community, they are going to bring the friends tab to even more individuals, who use TikTok over the upcoming weeks.
The team further elaborated on the functionality of the new tab by saying, it will enable the users to effortlessly connect and enjoy the content posted by the people they follow and interact with and that will boost the level of enjoyment and entertainment by the means of TikTok.
Simply, the Friends tab will work to highlight new posts and videos from the people and accounts followed by you and also from other suggestions. Additionally, this tab will also spur you to expand your connectivity and interaction with more people.
If we look at this as a marketing approach then it will look like an interesting move by TikTok as the new tab will show a variety of content to the users including trending videos and hashtags. And this will captivate and agitate the users to try the updated feature of the social media platform and thus increase the usage of the platform.
Another important point is that TikTok is trying to generate the app as a direct engagement app to enhance the network of friends. Today’s generation wants changes, innovation and renovation at every next hour and to fulfill this need TikTok has decided to add this small, still engaging change.
Showing people those “as always” trendy clips could not increase the value of this tool nor captivate a large number of new audiences but on the other side, direct interaction with friends, in just a single click, increased its dominance and made it an interpersonal connective app. And it can also be the reason to expand Tik Tok activity to beyond 1 billion.
It’s an interesting move that could prove to be highly weighty.
TikTok has changed the normal “Discover” tab from the below menu to the “Friends” tab and announced it after it was noticed by some users. It officially posted on its social media handles and updated the public about the new replacement. The Friends tabs look to be very cool and interesting and the idea behind this change is crystal clear that TikTok wants to be the topper of the social media platforms, in a race of high number of active users and subscribers.
Ans. TikTok has rolled out a new “Friends” tag that will replace the “Discover” tab, at its bottom menu.
Ans. It is a social media platform that enables its users to create short-form videos which contain music.
Ans. In 2016.